Coolicioux is an online portal filled with HTML5 games, recipes, music, and other services. The challenge was to introduce a fun new identity to the service. Starting with a new logo and expanding to the already existing support page.
Faced with the issue of standing out in an oversaturated online gaming market, the original idea was to use a simplistic mascot representing the brand. A raccoon-shaped mascot matched and personified the spirit of gaming and playfulness as well as keeping the brand interesting, approachable, and memorable.
